Building Momentum: A productive May for Predikta and Adspark.
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Building Momentum: A productive May for Predikta and Adspark.
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Netopia AI
Netopia AI
Behavioral Science × AI · A Filipino lab for the world
Behavioral Science × AI · A Filipino lab for the world
We are Mapping humanity at scale
We are Mapping humanity at scale
We are Mapping humanity at scale
We are Mapping humanity at scale
Netopia AI transforms big data into actionable insight. We connect human behavior with groundbreaking technology so leaders can see the why behind every decision
Netopia AI transforms big data into actionable insight. We connect human behavior with groundbreaking technology so leaders can see the why behind every decision
Netopia AI transforms big data into actionable insight. We connect human behavior with groundbreaking technology so leaders can see the why behind every decision
Recently featured in Globe, Inquirer, Manila Bulletin, and Manila Standard
+ many other PH publications
+ many other PH publications
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Selected from 200+ startups
Velocity by 917 Ventures
Trusted Across
Telco
Public Sector
FMCG
Finance
Healthcare
Education
Telco
Public Sector
FMCG
Finance
Healthcare
Education
From observation, to pattern, to accurate prediction
From observation, to pattern, to accurate prediction
From observation, to pattern, to accurate prediction
From observation, to pattern, to accurate prediction
Understanding people has historically been done in retrospect — interpreted after the fact, summarized in a deck. Behavioral science has since validated that people fall under predictable biases and heuristics,
Understanding people has historically been done in retrospect — interpreted after the fact, summarized in a deck. Behavioral science has since validated that people fall under predictable biases and heuristics,
Understanding people has historically been done in retrospect — interpreted after the fact, summarized in a deck. Behavioral science has since validated that people fall under predictable biases and heuristics,
01
Data is Abundant
Data is Abundant
Data is Abundant
More behavioral evidence than it knows what to do
More behavioral evidence than it knows what to do
More behavioral evidence than it knows what to do
More behavioral evidence than it knows what to do
An estimated 149 zettabytes of data were created globally in 2024, projected to exceed 180 ZB by 2026
An estimated 149 zettabytes of data were created globally in 2024, projected to exceed 180 ZB by 2026
Source: IDC Global DataSphere (2024); Statista Worldwide Data Creation (2024–2026 projections).
Source: IDC Global DataSphere (2024); Statista Worldwide Data Creation (2024–2026 projections).
02
Technology supercharges analysis
Technology supercharges analysis
Technology supercharges analysis
Modern AI lets us reason over behavioral at population scale
Modern AI lets us reason over behavioral at population scale
Modern AI lets us reason over behavioral at population scale
Modern AI lets us reason over behavioral at population scale
Agent-based and computational social-science models reliably predict population-level behavior
Agent-based and computational social-science models reliably predict population-level behavior
Source: Axelrod, R. (1997), The Complexity of Cooperation, Princeton; Gilbert & Troitzsch (2005).
Source: Axelrod, R. (1997), The Complexity of Cooperation, Princeton; Gilbert & Troitzsch (2005).
03
Behavioral science grounds it
Behavioral science grounds it
Behavioral science grounds it
Without a behavioral model, prediction collapses in patterns
Without a behavioral model, prediction collapses in patterns
Without a behavioral model, prediction collapses in patterns
Without a behavioral model, prediction collapses in patterns
People reliably under-act on their stated intentions. A meta-analysis of 422 studies finds
People reliably under-act on their stated intentions. A meta-analysis of 422 studies finds
Source: Sheeran & Webb (2016), The Intention-Behavior Gap, Social and Personality Psychology Compass, 10(9):
Source: Sheeran & Webb (2016), The Intention-Behavior Gap, Social and Personality Psychology Compass, 10(9):
Netopia AI
Netopia AI
Netopia AI
“Traditional analytics describe patterns, but they often fail to explain why people behave the way they do. Our interdisciplinary team of experts bridges data, behavioral science, and AI to help organizations reason about how people might think, feel, and respond.”
“Traditional analytics describe patterns, but they often fail to explain why people behave the way they do. Our interdisciplinary team of experts bridges data, behavioral science, and AI to help organizations reason about how people might think, feel, and respond.”
Jason Albia, Co-founder & CSOO
Jason Albia, Co-founder & CSOO
Jason Albia, Co-founder & CSOO
THE ENGINE
THE ENGINE
Behavioral Model for
human decisions
Behavioral Model for human decisions
Behavioral Model for human decisions
Behavioral Model for human decisions
Where Large Language Models learn from text, the Netopia LBM is built on grounded, real-world behavioral data — instrumented surveys, decision traces, choice records, and contextual signals
Where Large Language Models learn from text, the Netopia LBM is built on grounded, real-world behavioral data — instrumented surveys, decision traces, choice records, and contextual signals
Where Large Language Models learn from text, the Netopia LBM is built on grounded, real-world behavioral data — instrumented surveys, decision traces, choice records, and contextual signals
Four psychographics from actual filipino people
Four psychographics from actual filipino people
Four psychographics from actual filipino people
Four psychographics from actual filipino people
Where Large Language Models learn from text, the Netopia LBM is built on grounded, real-world behavioral data — instrumented surveys, decision traces, choice records, and contextual signals
Where Large Language Models learn from text, the Netopia LBM is built on grounded, real-world behavioral data — instrumented surveys, decision traces, choice records, and contextual signals
Where Large Language Models learn from text, the Netopia LBM is built on grounded, real-world behavioral data — instrumented surveys, decision traces, choice records, and contextual signals
01
Human Insight
The eye that observes the market
02
Cognitive Flow
The mind in motion
03
Focused Intelligence
Thinking with intent
04
Integrated Life
Behavior across contents
Behind every customer purchase in every campaign
Behind every customer purchase in every campaign
Behind every customer purchase in every campaign
Behind every customer purchase in every campaign
There's a human quietly weighing, choosing, and feeling their way through. We map that journey with the rigor of validated results — grounded in lived experience, modeled at the scale of a market.
There's a human quietly weighing, choosing, and feeling their way through. We map that journey with the rigor of validated results — grounded in lived experience, modeled at the scale of a market.
There's a human quietly weighing, choosing, and feeling their way through. We map that journey with the rigor of validated results — grounded in lived experience, modeled at the scale of a market.
Measure
Measure
Behavioral Model for human decisions and actions
Behavioral Model for human decisions and actions
Behavioral Model for human decisions and actions
Behavioral Model for human decisions and actions
Where Large Language Models learn from text, the Netopia LBM is built on grounded, real-world behavioral data — instrumented surveys, decision traces, choice records, and contextual signals
Where Large Language Models learn from text, the Netopia LBM is built on grounded, real-world behavioral data — instrumented surveys, decision traces, choice records, and contextual signals
Where Large Language Models learn from text, the Netopia LBM is built on grounded, real-world behavioral data — instrumented surveys, decision traces, choice records, and contextual signals
Behavioral Surveys
Behavioral Surveys
Behavioral Surveys
Decision-Journey Maps
Decision-Journey Maps
Decision-Journey Maps
Quantitative Pulse
Quantitative Pulse
Quantitative Pulse
Anticipate
Anticipate
Anticipate
Validate your ideas before you spend a single penny
Validate your ideas before you spend a single penny
Validate your ideas before you spend a single penny
Validate your ideas before you spend a single penny
Mitigate risk by testing ideas in a virtual environment — before a single peso of media is spent. Pre-test how a campaign will feel to the public, and refine the route that wins.
Mitigate risk by testing ideas in a virtual environment — before a single peso of media is spent. Pre-test how a campaign will feel to the public, and refine the route that wins.
Mitigate risk by testing ideas in a virtual environment — before a single peso of media is spent. Pre-test how a campaign will feel to the public, and refine the route that wins.
Synthetic Audiences
Synthetic Audiences
Synthetic Audiences
Predictive Sentiment
Predictive Sentiment
Predictive Sentiment
Asset Enrichment
Asset Enrichment
Asset Enrichment
Pave
Pave
Infrastructure for continuous
human intelligence
Infrastructure for continuous
human intelligence
Infrastructure for continuous human intelligence
Infrastructure for continuous
human intelligence
Build the engine, not just the report. Move from one-off study to always-on behavioral intelligence — a system the organization can rely on for every future decision of their company.
Build the engine, not just the report. Move from one-off study to always-on behavioral intelligence — a system the organization can rely on for every future decision of their company.
Build the engine, not just the report. Move from one-off study to always-on behavioral intelligence — a system the organization can rely on for every future decision of their company.
Predikta
Predikta
Predikta
Strategic Playbooks
Strategic Playbooks
Strategic Playbooks
Netopia AI
Netopia AI
Netopia AI
"The next revolution is not technological, it is behavioral. Human behavior is the driving force of technological and societal progress. Netopia AI aims to address this gap by mapping human behavior to unlock the potential of every individual."
"The next revolution is not technological, it is behavioral. Human behavior is the driving force of technological and societal progress. Netopia AI aims to address this gap by mapping human behavior to unlock the potential of every individual."
Axel Kornerup, Co-founder & CEO
Axel Kornerup, Co-founder & CEO
Axel Kornerup, Co-founder & CEO
In-market application
In-market application
In-market application
Predikta — stop guessing.
Start predicting the behavior
Predikta — stop guessing.
Start predicting the behavior
Predikta — stop guessing.
Start predicting the behavior
Predikta — stop guessing.
Start predicting the behavior
Data tells you what happened. Predikta shows you what will. Paste a message, brief, or concept — and simulate how 70 million Filipinos might think, feel, and choose, before you ship the stimulus. Built on behavioral science. Powered by the Netopia LBM.
Data tells you what happened. Predikta shows you what will. Paste a message, brief, or concept — and simulate how 70 million Filipinos might think, feel, and choose, before you ship the stimulus. Built on behavioral science. Powered by the Netopia LBM.
Data tells you what happened. Predikta shows you what will. Paste a message, brief, or concept — and simulate how 70 million Filipinos might think, feel, and choose, before you ship the stimulus. Built on behavioral science. Powered by the Netopia LBM.
Digital Populations
Run thousands of respondents per simulation, segmented by profile.
Run thousands of respondents per simulation, segmented by profile.
Run thousands of respondents per simulation, segmented by profile.
Pre-launch sentiment
See how messaging will land — before it's live, and before media spend.
See how messaging will land — before it's live, and before media spend.
What partners say
once the behavior moves
What partners say
once the behavior moves
What partners say once the behavior moves
What partners say
once the behavior moves
A signal isn't real until it changes a decision. As engagements graduate from pilot to scaled rollout, partners go on the record. The talk ends, and the execution begins.
A signal isn't real until it changes a decision. As engagements graduate from pilot to scaled rollout, partners go on the record. The talk ends, and the execution begins.
"Solutions like Predikta can then help businesses move from reactive strategies to proactive, data-led success."
"Solutions like Predikta can then help businesses move from reactive strategies to proactive, data-led success."
Vince Yamat, CEO & Managing Director, 917Ventures (Globe's venture builder)
Vince Yamat, CEO & Managing Director, 917Ventures (Globe's venture builder)
Vince Yamat, CEO & Managing Director, 917Ventures (Globe's venture builder)
"At Brave Connective, our mission is to bridge the gap between technology and human connection, and Predikta's predictive capabilities align perfectly with that vision."
"At Brave Connective, our mission is to bridge the gap between technology and human connection, and Predikta's predictive capabilities align perfectly with that vision."
Nikko Acosta, CEO & President, Brave Connective Holdings (Globe subsidiary)
Nikko Acosta, CEO & President, Brave Connective Holdings (Globe subsidiary)
Nikko Acosta, CEO & President, Brave Connective Holdings (Globe subsidiary)
"I fully support Netopia AI's mission and am excited to witness their contributions to various industries"
"I fully support Netopia AI's mission and am excited to witness their contributions to various industries"
Jojo Flores, Co-Founder, Plug and Play Tech Center (global startup accelerator, investor)
Jojo Flores, Co-Founder, Plug and Play Tech Center (global startup accelerator, investor)
Jojo Flores, Co-Founder, Plug and Play Tech Center (global startup accelerator, investor)
"I believe in Netopia AI's vision and am eager to see the profound impact they will have on the market."
"I believe in Netopia AI's vision and am eager to see the profound impact they will have on the market."
Aldo Carrascoso, Technology & Innovation trailblazer (investor)
Aldo Carrascoso, Technology & Innovation trailblazer (investor)
Aldo Carrascoso, Technology & Innovation trailblazer (investor)
What the world is saying about Netopia
What the world is saying about Netopia
What the world is saying about Netopia
Every headline is a signal. Here's how the press has covered our work — from early launches to the moments that changed the conversation
Every headline is a signal. Here's how the press has covered our work — from early launches to the moments that changed the conversation
Every headline is a signal. Here's how the press has covered our work — from early launches to the moments that changed the conversation
Featured News
Featured News
Featured News
Globe Newsroom • Feb 26, 2026
Globe Advances Enterprise Innovation as Netopia AI Joins 917Ventures' Velocity Program
Globe Advances Enterprise Innovation as Netopia AI Joins 917Ventures' Velocity Program
Manila Bulletin • Feb 26, 2026
Netopia AI joins 917Ventures' Velocity program to scale their AI, Predikta
Netopia AI joins 917Ventures' Velocity program to scale their AI, Predikta
UnGeek • Feb 26, 2026
Netopia AI joins Globe's Velocity by 917Ventures to scale behavioral AI platform, Predikta
Netopia AI joins Globe's Velocity by 917Ventures to scale behavioral AI platform, Predikta
UnboxPH • Feb 26, 2026
Predikta AI formally joins Velocity by 917Ventures
Predikta AI formally joins Velocity by 917Ventures
VRSUS • Feb 26, 2026
Netopia AI Joins 917Ventures' Velocity Program to Scale Behavioral AI Platform Predikta
Netopia AI Joins 917Ventures' Velocity Program to Scale Behavioral AI Platform Predikta
Context.ph • Feb 26, 2026
Globe strengthens innovation drive, connects startups to real-world enterprise needs
Globe strengthens innovation drive, connects startups to real-world enterprise needs
LionhearTV • Feb 27, 2026
Globe Advances Enterprise Innovation as Netopia AI Joins 917Ventures' Velocity Program
Globe Advances Enterprise Innovation as Netopia AI Joins 917Ventures' Velocity Program
TechPinas • Mar 10, 2026
Netopia AI Partners with 917Ventures to Expand Predikta Behavioral AI Platform
Netopia AI Partners with 917Ventures to Expand Predikta Behavioral AI Platform
News from the past
News from the past
Newsbytes.PH • Oct 1, 2024
Pinoy startup first to map human behavior using AI
Upgrade Magazine • Oct 1, 2024
Netopia AI pioneers development of a Large Behavioral Model
Inquirer Technology • Oct 2, 2024
Filipino startup Netopia to map human behavior with AI
Manila Bulletin • Oct 7, 2024
Filipino startup cracks the code of human behavior
Back End News • Oct 8, 2024
Filipino startup develops AI tool to map human behavior
A place to keep learning about people.
A place to keep learning about people.
A place to keep learning about people.
A place to keep learning about people.
Behavior shifts faster than research cycles. Signal Lab is our open behavioral observatory — a place where we continually try to learn more about people, challenge what we already think we know
Behavior shifts faster than research cycles. Signal Lab is our open behavioral observatory — a place where we continually try to learn more about people, challenge what we already think we know
Behavior shifts faster than research cycles. Signal Lab is our open behavioral observatory — a place where we continually try to learn more about people, challenge what we already think we know
Featured Article
Featured Article
Prediction Tells You What. Simulation Tells You Why.
Prediction Tells You What. Simulation Tells You Why.
Prediction Tells You What. Simulation Tells You Why.
At the intersection of Artificial Intelligence and our effort to understand human behavior through the lens of Behavioral Science, one fundamental distinction is often overlooked: prediction is not simulation.
view article
Jason Albia
Jason Albia
Jason Albia
Co-founder & CSOO · 8 min read
Co-founder & CSOO · 8 min read
Co-founder & CSOO · 8 min read
02 May 2026
02 May 2026
Three Systems, One Unfinished Science
Physical systems. Biological systems. And social systems. Whether you are a scientist, an entrepreneur, an engineer, or a parent, you operate at the intersection of these three.
view article
Jason Albia
Jason Albia
Jason Albia
Co-founder & CSOO · 5 min read
Co-founder & CSOO · 5 min read
Co-founder & CSOO · 5 min read
24 May 2026
24 May 2026
Synthetic Data for Simulation and the Physics of Extending a System
Synthetic Data for Simulation and the Physics of Extending a System
Synthetic Data for Simulation and the Physics of Extending a System
What physics can teach us about synthetic data: extending what we know can reveal what might emerge under conditions we have not yet tested.
2 June 2026
2 June 2026
The Millennial vs. Gen Z Marketing Trend: Preference, Not Psychology
The Millennial vs. Gen Z Marketing Trend: Preference, Not Psychology
The Millennial vs. Gen Z Marketing Trend: Preference, Not Psychology
The Millennial vs. Gen Z Marketing Trend: Preference, Not Psychology
Unpacking the trend that took over the internet, using Predikta the behavioral simulator that reveals audience responses to stimuli including marketing content.
Unpacking the trend that took over the internet, using Predikta the behavioral simulator that reveals audience responses to stimuli including marketing content.
Unpacking the trend that took over the internet, using Predikta the behavioral simulator that reveals audience responses to stimuli including marketing content.
view article
Joshua Lidasan
Joshua Lidasan
Joshua Lidasan
Commercial · 6 min read
Commercial · 6 min read
Commercial · 6 min read
Behavioral scientists,
AI engineers, One mission
Behavioral scientists,
AI engineers, One mission
Behavioral scientists,
AI engineers, One mission
Behavioral scientists,
AI engineers, One mission
An all-Filipino team of behavioral scientists, psychologists, AI and data scientists, and software engineers — bridging Manila and Silicon Valley to redefine how human behavior is understood
An all-Filipino team of behavioral scientists, psychologists, AI and data scientists, and software engineers — bridging Manila and Silicon Valley to redefine how human behavior is understood
An all-Filipino team of behavioral scientists, psychologists, AI and data scientists, and software engineers — bridging Manila and Silicon Valley to redefine how human behavior is understood
40+ years combined in AI
40+ years combined in AI
80+ years combined in marketing research
80+ years combined in marketing research
Dannah Junio
Melrose Tia
Richard Laig
Netopia AI
Lei Baltazar
Anjo Zulaybar
Sophia Lanuzo
Netopia AI
Trixie Tiangco
Edrian Cancino
Dannah Junio
Melrose Tia
Richard Laig
NetAi
Adrian Gabonada
Lei Baltazar
Sophia Lanuzo
Netopia AI
Trixie Tiangco
Edrian Cancino
Axel Kornerup
Joshua Lidasan
Jerome Espina
Netopia AI
Juvy Tablatin
Ellen Nablo
Nelia Igcasan
Gabriel Manzanillo
Jojo Flores
Eloisa San Diego
Percy Tolentino
Netopia
Axel Kornerup
Joshua Lindasan
Jerome Espina
Netopia AI
Nelia Igcasan
Ellen Nablo
Juvy Tablatin
Gabriel Manzanillo
Jojo Flores
Eloisa San Diego
Percy Tolentino
Netopia AI
Netopia AI
Jason Albia
Aldo Carrascoso
Diwa Quiñones
RJ Maclang
Yoda Buyco
Netopia AI
Desiree Villanueva
Jane Walker
Adrian Gabonada
Netopia AI
Jason Albia
Aldo Carrascoso
Diwa Quiñones
RJ Maclang
Yoda Buyco
Netopia AI
Desiree Villanueva
Jane Walker
Adrian Gabonada
Your next decision deserves a behavioral engine behind
Your next decision deserves a behavioral engine behind
Your next decision deserves a behavioral engine behind
Your next decision deserves a behavioral engine behind
Tell us the behavior you're trying to move. We'll come back with the instrument, the model, and the first maneuver. bridging Manila and Silicon Valley to redefine how human behavior
Tell us the behavior you're trying to move. We'll come back with the instrument, the model, and the first maneuver. bridging Manila and Silicon Valley to redefine how human behavior
Tell us the behavior you're trying to move. We'll come back with the instrument, the model, and the first maneuver. bridging Manila and Silicon Valley to redefine how human behavior
Contact Us:
Contact Us:
Mapping our humanity at scale. Building the world's first Large Behavioral Model — out of the Philippines, for the world.
Mapping our humanity at scale. Building the world's first Large Behavioral Model — out of the Philippines, for the world.
Address
Address
Philippines
Philippines
19F The Podium West Tower
12 ADB Ave, Ortigas Center
Mandaluyong
©2026 Netopia AI. All rights reserved
©2026 Netopia AI. All rights reserved
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