Filipino AI startup predicts ad performance before campaigns go live

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Netopia AI

Predicting People

How we MAP

Predikta

Signal Lab

Team

Start Mapping

Filipino AI startup predicts ad performance before campaigns go live

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Netopia AI

Netopia AI

Netopia AI

Behavioral Science × AI · Singapore-incorporated · Built in the Philippines

Behavioral Science × AI · Singapore-incorporated · Built in the Philippines

We are Mapping Human Behavior

We are Mapping Human Behavior

We are Mapping Human Behavior

We are Mapping Human Behavior

Netopia AI maps human behavior using behavioral science, population data, and AI. Our first product, Predikta, helps organizations simulate how people may respond before important decisions are made.

Netopia AI maps human behavior using behavioral science, population data, and AI. Our first product, Predikta, helps organizations simulate how people may respond before important decisions are made.

Netopia AI maps human behavior using behavioral science, population data, and AI. Our first product, Predikta, helps organizations simulate how people may respond before important decisions are made.

Start Mapping

how we MAP

Recently featured in Globe, Inquirer, Manila Bulletin, and Manila Standard

+ many other PH publications

+ many other PH publications

view article

Selected from 200+ startups

Velocity by 917 Ventures

Trusted Across

Telco

Public Sector

FMCG

Finance

Healthcare

Education

  • Telco

  • Public Sector

  • FMCG

  • Finance

  • Healthcare

  • Education

Building the model of
human response

Building the model of
human response

Building the model of
human response

Human behavior is shaped by psychology, culture, values, incentives, context, and social systems. Netopia AI brings these signals together through behavioral science, population data, and calibrated AI agents.

Human behavior is shaped by psychology, culture, values, incentives, context, and social systems. Netopia AI brings these signals together through behavioral science, population data, and calibrated AI agents.

Human behavior is shaped by psychology, culture, values, incentives, context, and social systems. Netopia AI brings these signals together through behavioral science, population data, and calibrated AI agents.

the Foundation

The Netopia LBM

The Netopia LBM

Netopia AI is building a Large Behavioral Model through population-calibrated simulation, behavioral science, real-world applications, and continuous validation against human response.

first product

Predikta

Predikta

Predikta is Netopia AI’s first commercial product. It helps teams simulate how defined audiences may respond to messages, concepts, and campaigns before launch, while strengthening the broader behavioral model through real-world use and validation.

the METHOD

Grounded in behavior

Netopia AI is building its platform from behavioral science, population data, and structured evidence about how people think, choose, and respond in context.

Netopia AI

Netopia AI

Netopia AI

"The next revolution is not technological, it is behavioral. Human behavior is the driving force of technological and societal progress. Netopia AI aims to address this gap by mapping human behavior to unlock the potential of every individual."

"The next revolution is not technological, it is behavioral. Human behavior is the driving force of technological and societal progress. Netopia AI aims to address this gap by mapping human behavior to unlock the potential of every individual."

Axel Kornerup, Co-founder & CEO

Axel Kornerup, Co-founder & CEO

Axel Kornerup, Co-founder & CEO

One model. Many applications.

One model. Many applications.

One model. Many applications.

Human behavior is the common layer across industries. Netopia AI is building a Large Behavior Model designed to support behavioral simulation across domains, starting with Predikta for marketing. Our roadmap extends into healthcare, education, public policy, governance, and other areas where understanding human response can improve decisions.

Human behavior is the common layer across industries. Netopia AI is building a Large Behavior Model designed to support behavioral simulation across domains, starting with Predikta for marketing. Our roadmap extends into healthcare, education, public policy, governance, and other areas where understanding human response can improve decisions.

Human behavior is the common layer across industries. Netopia AI is building a Large Behavior Model designed to support behavioral simulation across domains, starting with Predikta for marketing. Our roadmap extends into healthcare, education, public policy, governance, and other areas where understanding human response can improve decisions.

Marketing
Message, campaign, and offer response
Marketing
Message, campaign, and offer response

From observation, to pattern, to accurate prediction

From observation, to pattern, to accurate prediction

From observation, to pattern, to accurate prediction

From observation, to pattern, to accurate prediction

Understanding people has historically been done in retrospect interpreted after the fact, summarized in a deck. Behavioral science has since validated that people fall under predictable biases and heuristics,

Understanding people has historically been done in retrospect interpreted after the fact, summarized in a deck. Behavioral science has since validated that people fall under predictable biases and heuristics,

Understanding people has historically been done in retrospect interpreted after the fact, summarized in a deck. Behavioral science has since validated that people fall under predictable biases and heuristics,

01

Data is Abundant

Data is Abundant

Data is Abundant

AI can recognize patterns. We are working to understand behavior.

Human decisions are shaped by more than historical data. Personality, values, beliefs, context, and social influence all affect how people respond.

Human decisions are shaped by more than historical data. Personality, values, beliefs, context, and social influence all affect how people respond.

Source: IDC Global DataSphere (2024); Statista Worldwide Data Creation (2024–2026 projections).

Source: IDC Global DataSphere (2024); Statista Worldwide Data Creation (2024–2026 projections).

02

Technology supercharges analysis

Technology supercharges analysis

Technology supercharges analysis

Modern AI makes behavioral simulation possible at population scale

Agent-based and computational social-science models provide tools for studying how individual rules and interactions can produce population-level patterns

Source: Axelrod, R. (1997), The Complexity of Cooperation, Princeton; Gilbert & Troitzsch (2005).

Source: Axelrod, R. (1997), The Complexity of Cooperation, Princeton; Gilbert & Troitzsch (2005).

03

Behavioral science grounds it

Behavioral science grounds it

Behavioral science grounds it

Behavioral science helps explain why patterns happen

People do not always behave the way they say they will. Behavioral science helps explain the gap between stated intention and observed behavior.

Source: Sheeran & Webb (2016), The Intention-Behavior Gap, Social and Personality Psychology Compass, 10(9):

Source: Sheeran & Webb (2016), The Intention-Behavior Gap, Social and Personality Psychology Compass, 10(9):

Netopia AI

Netopia AI

Netopia AI

“Traditional analytics describe patterns, but they often fail to explain why people behave the way they do. Our interdisciplinary team of experts bridges data, behavioral science, and AI to help organizations reason about how people might think, feel, and respond.”

“Traditional analytics describe patterns, but they often fail to explain why people behave the way they do. Our interdisciplinary team of experts bridges data, behavioral science, and AI to help organizations reason about how people might think, feel, and respond.”

Jason Albia, Co-founder & CSOO

Jason Albia, Co-founder & CSOO

Jason Albia, Co-founder & CSOO

THE ENGINE

THE ENGINE

Behavioral Model for
human decisions

Behavioral Model for human decisions

Behavioral Model for human decisions

Behavioral Model for human decisions

Where Large Language Models learn from text, the Netopia LBM is built on grounded, real-world behavioral data instrumented surveys, decision traces, choice records, and contextual signals

Where Large Language Models learn from text, the Netopia LBM is built on grounded, real-world behavioral data instrumented surveys, decision traces, choice records, and contextual signals

Where Large Language Models learn from text, the Netopia LBM is built on grounded, real-world behavioral data instrumented surveys, decision traces, choice records, and contextual signals

Implement for your business

Powering human-centric decisions at scale

Powering human-centric decisions at scale

AI that simulates how people may respond. Behavioral science helps explain why. Behavioral data adds context. Together, they support human-centric decisions across sectors.

Business & Enterprise

Business & Enterprise

Explore consumer response, improve product and service decisions, and understand the behavioral drivers behind adoption and loyalty.

Healthcare & Wellness

Healthcare & Wellness

Understand patient behavior and improve the design of health communications, services, and interventions.

Government & Public Sector

Government & Public Sector

Explore public response and improve the design of civic programs, policies, and communications using grounded behavioral insights.

Defense & Intelligence

Defense & Intelligence

Study population response, test hypotheses, and explore how context shapes collective behavior.

Four psychographics from actual filipino people

Four psychographics from actual filipino people

Four psychographics from actual filipino people

Four psychographics from actual filipino people

Where Large Language Models learn from text, the Netopia LBM is built on grounded, real-world behavioral data instrumented surveys, decision traces, choice records, and contextual signals

Where Large Language Models learn from text, the Netopia LBM is built on grounded, real-world behavioral data instrumented surveys, decision traces, choice records, and contextual signals

Where Large Language Models learn from text, the Netopia LBM is built on grounded, real-world behavioral data instrumented surveys, decision traces, choice records, and contextual signals

01

Human Insight

The eye that observes the market

02

Cognitive Flow

The mind in motion

03

Focused Intelligence

Thinking with intent

04

Integrated Life

Behavior across contents

Behind every campaign, product, policy, or decision

There's a human being weighing, choosing, and responding to context. We map that journey with behavioral science, population data, and continuous validation against real-world outcomes.

Measure

Measure

Behavioral Model for human decisions and actions

Behavioral Model for human decisions and actions

Behavioral Model for human decisions and actions

Behavioral Model for human decisions and actions

Where Large Language Models learn primarily from text, the Netopia LBM is built from grounded behavioral evidence: surveys, decision traces, choice records, contextual signals, and real-world outcomes

Behavioral Surveys

Behavioral Surveys

Behavioral Surveys

Decision-Journey Maps

Decision-Journey Maps

Decision-Journey Maps

Quantitative Pulse

Quantitative Pulse

Quantitative Pulse

Anticipate

Anticipate

Anticipate

Validate your ideas before you spend a single penny

Validate your ideas before you spend a single penny

Validate your ideas before you spend a single penny

Validate your ideas before you spend a single penny

Explore how different audiences may respond before a campaign, message, product, or policy goes live. Use simulation to compare options, surface risks, and refine what to test in the real world.

Synthetic Audiences

Synthetic Audiences

Synthetic Audiences

Predictive Sentiment

Predictive Sentiment

Predictive Sentiment

Asset Enrichment

Asset Enrichment

Asset Enrichment

Pave

Pave

Infrastructure for continuous

human intelligence

Infrastructure for continuous

human intelligence

Infrastructure for continuous human intelligence

Infrastructure for continuous

human intelligence

Build the engine, not just the report. Move from one-off studies to continuously calibrated behavioral intelligence that can support decisions across teams and over time.

Predikta

Predikta

Predikta

Strategic Playbooks

Strategic Playbooks

Strategic Playbooks

First commercial application

Predikta, Test how audiences may respond before launch

Data tells you what happened. Predikta shows you what will. Paste a message, brief, or concept and simulate how 70 million Filipinos might think, feel, and choose, before you ship the stimulus. Built on behavioral science. Powered by the Netopia LBM.

Digital Populations

Simulate defined audience segments using population-calibrated digital personas.

Pre-launch sentiment

Explore likely sentiment and response before messaging goes live, then validate and improve with real-world evidence.

The Secret to Smarter Campaigns

Smarter Campaigns

What partners say

from pilots to real-world use

What partners say

from pilots to real-world use

What partners say once the behavior moves

What partners say

from pilots to real-world use

Partnerships matter when research, technology, and real-world application meet. We work with organizations exploring how behavioral intelligence can improve decisions.

Partnerships matter when research, technology, and real-world application meet. We work with organizations exploring how behavioral intelligence can improve decisions.

"Solutions like Predikta can then help businesses move from reactive strategies to proactive, data-led success."

"Solutions like Predikta can then help businesses move from reactive strategies to proactive, data-led success."

Vince Yamat, CEO & Managing Director, 917Ventures (Globe's venture builder)

Vince Yamat, CEO & Managing Director, 917Ventures (Globe's venture builder)

Vince Yamat, CEO & Managing Director, 917Ventures (Globe's venture builder)

"At Brave Connective, our mission is to bridge the gap between technology and human connection, and Predikta's predictive capabilities align perfectly with that vision."

"At Brave Connective, our mission is to bridge the gap between technology and human connection, and Predikta's predictive capabilities align perfectly with that vision."

Nikko Acosta, CEO & President, Brave Connective Holdings (Globe subsidiary)

Nikko Acosta, CEO & President, Brave Connective Holdings (Globe subsidiary)

Nikko Acosta, CEO & President, Brave Connective Holdings (Globe subsidiary)

"I fully support Netopia AI's mission and am excited to witness their contributions to various industries"

"I fully support Netopia AI's mission and am excited to witness their contributions to various industries"

Jojo Flores, Co-Founder, Plug and Play Tech Center (global startup accelerator, investor)

Jojo Flores, Co-Founder, Plug and Play Tech Center (global startup accelerator, investor)

Jojo Flores, Co-Founder, Plug and Play Tech Center (global startup accelerator, investor)

"I believe in Netopia AI's vision and am eager to see the profound impact they will have on the market."

"I believe in Netopia AI's vision and am eager to see the profound impact they will have on the market."

Aldo Carrascoso, Technology & Innovation trailblazer (investor)

Aldo Carrascoso, Technology & Innovation trailblazer (investor)

Netopia AI in the news

Netopia AI in the news

Selected coverage of Netopia AI, Predikta, our partnerships, and our work in behavioral intelligence.

Selected coverage of Netopia AI, Predikta, our partnerships, and our work in behavioral intelligence.

Featured News

Featured News

Featured News

Globe Newsroom • Feb 26, 2026

Globe Advances Enterprise Innovation as Netopia AI Joins 917Ventures' Velocity Program

Globe Advances Enterprise Innovation as Netopia AI Joins 917Ventures' Velocity Program

Manila Bulletin • Feb 26, 2026

Netopia AI joins 917Ventures' Velocity program to scale their AI, Predikta

Netopia AI joins 917Ventures' Velocity program to scale their AI, Predikta

UnGeek • Feb 26, 2026

Netopia AI joins Globe's Velocity by 917Ventures to scale behavioral AI platform, Predikta

Netopia AI joins Globe's Velocity by 917Ventures to scale behavioral AI platform, Predikta

UnboxPH • Feb 26, 2026

Predikta AI formally joins Velocity by 917Ventures

Predikta AI formally joins Velocity by 917Ventures

VRSUS • Feb 26, 2026

Netopia AI Joins 917Ventures' Velocity Program to Scale Behavioral AI Platform Predikta

Netopia AI Joins 917Ventures' Velocity Program to Scale Behavioral AI Platform Predikta

Context.ph • Feb 26, 2026

Globe strengthens innovation drive, connects startups to real-world enterprise needs

Globe strengthens innovation drive, connects startups to real-world enterprise needs

LionhearTV • Feb 27, 2026

Globe Advances Enterprise Innovation as Netopia AI Joins 917Ventures' Velocity Program

Globe Advances Enterprise Innovation as Netopia AI Joins 917Ventures' Velocity Program

TechPinas • Mar 10, 2026

Netopia AI Partners with 917Ventures to Expand Predikta Behavioral AI Platform

Netopia AI Partners with 917Ventures to Expand Predikta Behavioral AI Platform

News from the past

News from the past

Newsbytes.PH • Oct 1, 2024

Pinoy startup first to map human behavior using AI

Upgrade Magazine • Oct 1, 2024

Netopia AI pioneers development of a Large Behavioral Model

Inquirer Technology • Oct 2, 2024

Filipino startup Netopia to map human behavior with AI

Manila Bulletin • Oct 7, 2024

Filipino startup cracks the code of human behavior

Back End News • Oct 8, 2024

Filipino startup develops AI tool to map human behavior

A place to keep learning about people.

A place to keep learning about people.

A place to keep learning about people.

A place to keep learning about people.

Behavior changes across contexts and over time. Signal Lab is our open behavioral observatory, where our team shares research, experiments, questions, and lessons from building behavioral intelligence.

Featured Article

Featured Article

Prediction Tells You What. Simulation Tells You Why.

Prediction Tells You What. Simulation Tells You Why.

Prediction Tells You What. Simulation Tells You Why.

At the intersection of Artificial Intelligence and our effort to understand human behavior through the lens of Behavioral Science, one fundamental distinction is often overlooked: prediction is not simulation.

view article

Jason Albia

Jason Albia

Jason Albia

Co-founder & CSOO · 8 min read

Co-founder & CSOO · 8 min read

Co-founder & CSOO · 8 min read

Beyond the Desk

Beyond the Desk

02 May 2026

02 May 2026

Three Systems, One Unfinished Science

Three Systems, One Unfinished Science

Physical systems. Biological systems. And social systems. Whether you are a scientist, an entrepreneur, an engineer, or a parent, you operate at the intersection of these three.

view article

Jason Albia

Jason Albia

Jason Albia

Co-founder & CSOO · 5 min read

Co-founder & CSOO · 5 min read

Co-founder & CSOO · 5 min read

24 May 2026

24 May 2026

Synthetic Data for Simulation and the Physics of Extending a System

Synthetic Data for Simulation and the Physics of Extending a System

Synthetic Data for Simulation and the Physics of Extending a System

What physics can teach us about synthetic data: extending what we know can reveal what might emerge under conditions we have not yet tested.

view article

Jerome Espina

Jerome Espina

Data Scientist · 8 min read

Data Scientist · 8 min read

2 June 2026

2 June 2026

The Millennial vs. Gen Z Marketing Trend: Preference, Not Psychology

The Millennial vs. Gen Z Marketing Trend: Preference, Not Psychology

The Millennial vs. Gen Z Marketing Trend: Preference, Not Psychology

The Millennial vs. Gen Z Marketing Trend: Preference, Not Psychology

Unpacking the trend that took over the internet, using Predikta the behavioral simulator that reveals audience responses to stimuli including marketing content.

Unpacking the trend that took over the internet, using Predikta the behavioral simulator that reveals audience responses to stimuli including marketing content.

Unpacking the trend that took over the internet, using Predikta the behavioral simulator that reveals audience responses to stimuli including marketing content.

view article

Joshua Lidasan

Joshua Lidasan

Joshua Lidasan

Commercial · 6 min read

Commercial · 6 min read

Commercial · 6 min read

30 May 2026

30 May 2026

Proof, Not Promises: A New Bar for Behavioral AI

Proof, Not Promises: A New Bar for Behavioral AI

Proof, Not Promises: A New Bar for Behavioral AI

Proof, Not Promises: A New Bar for Behavioral AI

The synthetic audience and behavioral simulation market has moved from research curiosity to contested commercial territory in under two years

The synthetic audience and behavioral simulation market has moved from research curiosity to contested commercial territory in under two years

The synthetic audience and behavioral simulation market has moved from research curiosity to contested commercial territory in under two years

view article

Sophia Lanuzo, Melrose Tia

R&D, Engineering · 12 min read

Behavioral scientists,

AI engineers, One mission

Behavioral scientists,

AI engineers, One mission

Behavioral scientists,

AI engineers, One mission

Behavioral scientists,

AI engineers, One mission

A multidisciplinary team of behavioral scientists, psychologists, AI and data scientists, researchers, and software engineers building behavioral intelligence from the Philippines for global markets.

40+ years combined in AI

40+ years combined in AI

80+ years combined in marketing research

80+ years combined in marketing research

  • Dannah Junio

  • Melrose Tia

  • Richard Laig

  • Netopia AI

  • Lei Baltazar

  • Anjo Zulaybar

  • Sophia Lanuzo

  • Netopia AI

  • Trixie Tiangco

  • Edrian Cancino

  • Dannah Junio

  • Melrose Tia

  • Richard Laig

  • Netopia AI

  • Adrian Gabonada

  • Lei Baltazar

  • Sophia Lanuzo

  • Netopia AI

  • Trixie Tiangco

  • Edrian Cancino

  • Axel Kornerup

  • Joshua Lidasan

  • Jerome Espina

  • Netopia AI

  • Juvy Tablatin

  • Ellen Nablo

  • Nelia Igcasan

  • Gabriel Manzanillo

  • Jojo Flores

  • Eloisa San Diego

  • Percy Tolentino

  • Netopia

  • Axel Kornerup

  • Joshua Lindasan

  • Jerome Espina

  • Netopia AI

  • Nelia Igcasan

  • Ellen Nablo

  • Juvy Tablatin

  • Gabriel Manzanillo

  • Jojo Flores

  • Eloisa San Diego

  • Percy Tolentino

  • Netopia AI

  • Netopia AI

  • Jason Albia

  • Aldo Carrascoso

  • Diwa Quiñones

  • RJ Maclang

  • Yoda Buyco

  • Netopia AI

  • Desiree Villanueva

  • Jane Walker

  • Adrian Gabonada

  • Netopia AI

  • Jason Albia

  • Aldo Carrascoso

  • Diwa Quiñones

  • RJ Maclang

  • Yoda Buyco

  • Netopia AI

  • Desiree Villanueva

  • Jane Walker

  • Adrian Gabonada

Your next decision deserves a behavioral engine behind

Your next decision deserves a behavioral engine behind

Your next decision deserves a behavioral engine behind

Your next decision deserves a behavioral engine behind

Tell us the behavior you're trying to understand. Whether you're exploring a campaign, product, policy, research question, or partnership, we'll help you identify the right starting point.

Start Mapping

how we MAP

Contact Us : info@netopia.ai

Contact Us : info@netopia.ai

We are Mapping Human Behavior. Netopia AI Pte. Ltd. is Singapore-incorporated, with product and research operations in the Philippines, building behavioral intelligence for global markets.

Navigation

Predicting People

Predicting People

How we MAP

How we MAP

Predikta

Predikta

Team

Team

Address

Address

Philippines

Philippines

19F The Podium West Tower

19F The Podium West Tower

12 ADB Ave, Ortigas Center

12 ADB Ave, Ortigas Center

Mandaluyong

Mandaluyong

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©2026 Netopia AI. All rights reserved

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